Opinions: Donald Trump’s political suicide mission




Mike Murphy is a Republican consultant who hosts the new podcast “Radio Free GOP.”

Here’s a pitch for a new reality TV show. Political neophytes run for office; then, when the harsh reality of running a serious national campaign thoroughly punctures their cocky naiveté, they are fired. Donald Trump is already starring in the pilot.

Forget, for a moment, all of Trump’s epic character flaws. A new question has seized the campaign: Can the self-proclaimed world-class business wizard actually manage anything? His campaign’s spiral into collapse proves he cannot. Let us count the ways:

Basic targeting. Presidential campaigns come down to a handful of swing states and a relatively small group of persuadable swing voters who ultimately decide the election. That’s why campaigns invest so much money in paid advertising and on-the-ground organizing in those key states. Trump has done neither. Instead he is careening around the country in his beloved jet, chasing elusive high-dollar donor support in Republican base states. Meanwhile, Hillary Clinton is gleefully beating his brains out in swing states with harsh but effective negative advertising — none of which is being answered and rebutted by the Trump campaign as his polling numbers tank.


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Source: Washington Post


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